Content Writing

Job Description

Overview:
The role focuses on creating engaging, informative, and SEO-optimized content for various digital platforms. You will write, edit, and proofread blogs, website pages, and social media copies while collaborating with marketing and design teams to align content with campaign goals and brand voice.

Key Responsibilities:

• Content Creation:
  Write and edit blogs, website content, product descriptions, newsletters, and social media captions that align with the brand’s tone and objectives.
• Research & Strategy:
  Conduct keyword research and competitor analysis to develop SEO-friendly and audience-relevant content.
• Collaboration:
  Work closely with marketing, design, and social media teams to create cohesive content for campaigns and digital initiatives.
• Editing & Proofreading:
  Review and refine content for grammar, structure, clarity, and SEO optimization before publishing.
• SEO Optimization:
  Incorporate relevant keywords, meta descriptions, and formatting best practices to enhance organic reach.
• Content Planning:
  Assist in developing content calendars, topic ideas, and creative strategies to ensure consistent publishing.
• Performance Tracking:
  Support in analyzing engagement metrics to assess content performance and suggest improvements.

Skills & Qualifications:

• Excellent writing, editing, and communication skills.
• Understanding of SEO principles and keyword research tools.
• Creativity and ability to adapt tone/style for different platforms.
• Familiarity with content management systems (e.g., WordPress).
• Strong attention to detail and time management skills.